- Giving ‘high quality’ benefits => presenting outcomes that can match the user’s intent a lot more carefully. Around the downside, In case the informational advantage of the rich snippet satisfies the user's search question, it might reduce the necessity to click on by means of for more engagement. Data-vocabulary.org https://addons.prestashop.com/de/seo-suchmaschinenranking-optimization/31857-automatische-google-rich-snippets-json-ld-opengraph-seo.html