Abstract One of the major challenges of customer-centric organizations is the recognition of customers. the distinction between different groups of customers and their ranking. Clustering is one of the data mining techniques used to group customers into their various characteristics. The main purpose of the research is to customer clustering based on the Recency. https://www.roneverhart.com/Gretsch-G5210T-P90-Electromatic-Jet-Two-90-Single-Cut-Electric-Guitar-w-Bigsby-Mako-p23063/